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Customer-Focused SellingTM (CFS)

Improve your team’s skills with targeted training.

Your Selling Selling Assessment ToolT (SSAT) analysis gives you a solid understanding of where your team stands—and where they need to go. In Customer-Focused SellingTM (CFS), they’ll gain the specific knowledge they need to consistently achieve better sales results.

This is not your typical “sales seminar.” In a highly interactive, adult learning format, CFS provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the SSAT to need improvement.

It’s training uniquely designed to be used every day, not memorized. For every skill taught, there’s an immediate application to a real-world business situation the participants are facing. They can see the applicability for themselves, and they come away from the program enthusiastic and ready to put the new learning into action with their own customers and prospects.

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Increase Sales Team Productivity
“Praendex Management Resources Customer-Focused SellingTM (CFS) program along with the PI® and SSAT made a huge difference for every sales consultant and sales manager. The sales tools provided the consultants with clarity on where to focus their training for improve selling and the management team the ability to target the professional development of the sales with measurable results.”

--Nadia Altomare, Director, Inside Sales, Viacord
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Selling Skills Assessment ToolTM (SSAT)
Customer-Focused SellingTM (CFS)
customer focused selling, sales skills assessment, sales skills training, sales management
PI® for Sales Management
Articles: Effective Selling
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Sales Performance Case Studies

BioScience Industry
Sales grew by 31% over a two year period and unit sales per day increased by 36% over the same period.


Public Relations
Sales goals were exceeded by 18% and sales revenue by 8.8%.

Telecommunications Industry
The sales team reduced their budget by 40% and increased revenue by 20%.

Articles: Effective Selling View All >

Create a Sales 'Mastermind Group'
Master-mind Groups are a popular business concept. It is a gathering of people who support each other in various ways. It's a way to keep sharp in sales and learn from other top producers. Belonging to a group can be a way to generate leads and referrals - a well-designed Mastermind Group can quickly evolve into a more powerful resource. This white paper, written by Nancy Stephens, author of Customer-Focused SellingTM (CFS), shares four steps to ensure a Master-mind team that works well together.

2/22/2002 How to Close the Sale
Closing can be an anxious time for sales reps; it's do or die time, yes or no. There is a lot of pressure on you to say the right thing, in the right way, at the right time. Are there ways to increase your odds, close more sales, and feel more confident? Absolutely! The following steps will help you manage the “close” like every other area of the sales process – with ease and strategy.

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